Did you know a website which loads slower than 2.5 seconds will experience visitors that leave before the website loads?
In fact, studies have found that a website which loads in 5 seconds will experience a 25% bounce rate. One study even saw a 38% bounce rate. That means at least a quarter of your visitors won't stick around to see what you offer! And that rises quickly.
To make matters worse, 79% of shoppers say they won't return to a website again if it loaded slowing for them.
If that wasn't enough to convince you of the importance of having a fast website, Google uses page load speed and user metrics as a component for ranking websites.
Don't be satisified with a "good enough" speed. Improve your website so it's Zippy!
What will you get in the Zippy! course?
You will learn real, actionable lessons to improve the page speed performance of your website in 2020.
And here's the best part... you don't need to be an expert coder in HTML, CSS and PHP to achieve a great performing website. The over-the-shoulder videos who you exactly how to improve each area.
I was originally going to launch a page load course in 2014 but never quite felt I could do it properly. Looking back on the course outline I put together, I can see it was a good course but was missing a few key elements. Now my knowledge is light years ahead of what I knew back then and I've incorporated that knowledge into the 15+ hours of content for both beginner and advanced website admins.
By joining Zippy! Training, you'll get to tap into my extensive knowledge and experience to improve your own sites today.
The tips and techniques you'll learn will achieve great page load results without compromising your design. Results like this brochure website:
Do you need to be an expert web designer to take this course?
Absolutely not! This training is designed for everyone. Whether you're a business owner maintaining your own website or a beginner marketing/SEO specialist or an advanced website developer, you'll learn real, actionable lessons to improve the page speed performance of your website.
Do you need to have a Wordpress site?
While many of the topics we'll cover can be used for website built on any platform, this course is geared towards optimizing a Wordpress site.
Here are some of the many topics I will cover in this course:
- Importance of Page Load Optimization
- How to review your page load performance
- Understanding TTFB problems
- How website hosting affects performance
- Optimize your images
- Choosing good Wordpress Plugins
- Utilizing caching plugins
- Improving your WooCommerce website performance
- Upgrading PHP version and HTTP/2 in WHM
- Utilizing CDNs - CloudFlare - Free
- Utilizing CDNs - MaxCDN - Premium
- Optimize your videos
- Optimizing your MySQL Database
- How to defer Scripts
- Minify CSS, HTML, JS - what is it?
- Advanced server optimization
- How to selling website performance optimization as a service
Included in the Course
Bi-Monthly Live Webinars - Receive step-by-step, over the shoulder training from 20 year web design veteran Clinton Dixson
Previous Recorded Webinars - You'll get complete access to all previously recorded webinars
Default Plugin Setting Files - Foundational setting files you can import into your plugins
Clinton has been building websites for over 20 years and has been in internet marketing for 7 years. He has taught web design to hundreds of students through the Centre for Arts and Technology in Kelowna, BC and his own online web design courses.
Coaching is a passion of Clinton's. He has been coached an adult womens hockey team for 13 years and has coached minor hockey teams for 3 years.
He loves playing hockey, ball hockey, board games and a variety of computer games. In fact, if he's not at a hockey rink, chances are very high he's sitting on his computer.
Start#1 - Performance Testing (59:03)
Start#2 - Image Optimization (50:30)
Start#3 - PHP and HTTP/2 (49:54)
Start#4 - Wordpress Caching Plugins (52:29)
Start#5 - Database Optimization (58:48)
Start#6 - Wordpress Dashboard Performance Improvement (45:08)
Start#7 - Object Caching (42:10)
Start#8 - Woocommerce Optimization Introduction (58:14)
Start#9 - Content Delivery Networks (65:41)
Start#10 - Content Delivery Networks - Part 2 (75:12)
Start#11 - Font Optimization and Intro to HTML Directives (57:56)
Start#12 - Video Embed Optimization (63:24)
Start#13 - Q&A (63:37)
Start#14 - Deleted
Start#15 - Addressing GTMetrix Recommendations (32:46)
Start#16 - Performance Testing Review (47:22)
Start#17 - Forms and Images Optimization Review (39:43)
Start#18 - Selling Website Performance Optimization as a Service (62:10)
Start#19 - Website Performance Audit (50:59)