In this training, I prescriptively adapt the best-validated sales method available for big business sales to the SEO market. In separate digestible modules, I talk about the psychology of the "large sale", the questions you should and shouldn't ask to SEO decision makers and decision influencers, provide working examples of conversations you should and shouldn't have when selling your SEO services, offer suggestions for exercises and practice to hone your sales skills, and give you examples of questions you can ask TODAY to your current SEO prospects to develop their needs and advance the sale towards closure. I teach you how to ask the right questions to build perceived value in your service and products, how to turn tire kickers into champions for your product within the organization, and get to the heart of why your prospects need your SEO services. The entire methodology is based on facts and research and has been implemented by some of the largest sales forces in the world today. I take this methodology and boil it down specifically for the SEO market, adapt it to conversations you will have with digital marketing professionals within organizations, VPs of Marketing, and even CEOs. If implemented, your relationships with clients will improve post-sale, you will better manage expectations, you will deliver more perceived value to your clients, and you will be able to justify higher prices for your services.
Gary has been in sales for over a decade, and has sold everything from DVDs door-to-door to enterprise software costing over $1M. His breadth of experience with working for startups to billion dollar companies, combined with his training which includes an engineering degree, an MBA, and numerous professional sales methodologies, make him a very knowledgeable and credible source of sales and business information.